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It should generally focus on a handful of primary keywords with good search volume, high searcher intent (meaning someone Googling this phrase is ready to buy), and competition that can be beaten in under a year.
Because it can send you qualified leads who are ready to buy your products or services, often the same day they search. You can see below the average percent of clicks for each position on Google. Many business owners we network with tell us they’ve historically gotten their leads through their network and referrals. Those are kinds of customer leads. Inbound online searches is another kind of lead: one that brings business to you that had never heard of you before.
Hire an SEO firm to do a keyword research report so you know what the demand is in your area. If you run Google AdWords campaigns you can try to use their Keyword Planner Tool to see some estimates yourself.
SEO is how you get listed in the modern phonebook: Page 1 of Google and Bing. Instead of being based on alphabetical order, it’s based on whose website and web presence does the most things search engines like Google care about.
Yes! Generally B2C companies who need to make lots of individual, point-in-time sales like plumbers, roofers, real estate agents, salons, used car lots, etc. For someone like an executive business coach who needs to reach 10-20 CEOs in the region, LinkedIn would probably be a better tool than blogging and hoping these 20 people came to his website after doing a search.
When the keyword research shows hundreds of people are searching locally every month for what you sell and you’re not appearing at the top of page 1. Note, you need to check your SEO with a private browsing window to clear out everything Google knows about you based on your search history, gmail, and location.
SEO is not something you pay someone to take care of technically behind the scenes without your involvement as a business owner or marketer. SEO is a process that needs to be integrated into all your marketing, writing, publishing, and customer targeting activities.