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Removing Gatekeepers From Your Marketing

Every marketer has run into one of these roadblocks before: They wanted to create an ads audience off of recently closed lost deals, but didn’t have access to the customer data in their CRM. They needed to change some of the copy on their homepage, but their developers couldn’t fit it into their next sprint…....

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How COVID-19 Changed the Way We Think About Office Technology

The recent COVID-19 pandemic has changed how we think about a lot of things. From the size of our weddings and special events to the comfort level of our pajamas and stay-at-home clothes, we’ve reconsidered the size, shape, and necessity of many, many elements in our lives. Work is one of these elements, if not…...

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Rethinking Your Premium Content: How to Build a Guided Learning Course

Are you seeing a lower return of effort for traditional premium content like whitepapers, webinars, ebooks and more? Alternatively, do you find the biggest results just aren’t there for the amount of work you put into the creation? If so, you’re not alone. While these offers can provide in-depth insights for prospects, not every prospect…...

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9 Custom Reporting Tools For Your Marketing Team

When it comes to creating reports for your data, sometimes a pre-built dashboard, table, or template will do the trick. But what happens when your current tool doesn’t have a pre-built report that meets your needs or includes the metrics and dimensions you want to use? Well, that’s when a custom reporting tool comes in…...

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How to Write a Blog Post: A Step-by-Step Guide

You probably already know how integral the process of blogging is to the success of your marketing efforts. Which is why it goes without saying it’s exceptionally important to learn how to effectively start and manage a blog in a way that supports your business. Without a blog, you’ll find yourself experiencing a number of…...

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